In the middle of the year a rumor circulated that Apple could launch a new 5K display with integrated graphics. Everything would run through a Thunderbolt 3 port and the GPU would serve to help less favored Macs, such as the 12 ? MacBook that does not have enough power to run such a monitor on its own.
Shortly after, Apple killed the Thunderbolt Display, which remained intact for more than five years, without receiving any updates. However, the idea was not to abandon the monitor market ? at least according to John Paczkowski BuzzFeed News) -, but to take something quite outdated from the market until a new display was launched.
Time passed and rumors about an event just to launch new Macs arrived. Obviously, it made sense to launch this new monitor at such an event, but our expectations were soon cut by KGI Securities analyst Ming-Chi Kuo (who has a great track record in predicting Apple launches). Days before the event actually took place, Kuo said he would be focused on launching the new MacBook Pro ? iMacs and a new monitor would stay for 2017. The event passed and the analyst got it right again.
It was strange, however, to see Phil Schiller (Apple?s senior vice president of worldwide marketing) put a great emphasis on the new LG monitor during the presentation of the MacBook Pro, even saying that the two companies worked together to create it.
In fact, there are some things that show this partnership well, such as the possibility for you to adjust the brightness and some other display settings on the Mac itself, as Jason Snell reported on his website (the Six Colors). The fact that the LG UltraFine 4K has three USB-C ports and a Thunderbolt 3 (capable of charging the 13 ? MacBook Pro) and the LG UltraFine 5K has the same number of ports (however, being capable of charging the MBP of 15 ?) also reinforces the thesis that Apple was really involved in this project.
Now, if Apple still intends to launch a monitor, such a move would not make any sense, would it? Yeah ? According Nilay Patel (editor-in-chief of The Verge), Apple decided say goodbye to the monitor market. So don?t expect a new Apple monitor coming out in 2017.
A pity, especially considering that Apple sells two Macs without a screen (Mac mini and Mac Pro) and that such an accessory (external monitor) is indispensable for their use. Not to mention, of course, the thousands of people who own MacBooks [Air/Pro] and have a monitor at home / at work to make the experience of using a notebook more satisfying. If Apple released a cool monitor for an interesting price, I have no doubt about the success it would make.
On the other hand, the Mac Pro has been around for more than 1,040 days and the Mac mini for 740 days without receiving updates shows that, contrary to what it claims, Apple is not very concerned about such users? ?