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A year after hello, ‘new Orkut’ still tries to stimulate communities

A year after hello, 'new Orkut' still tries to stimulate communities

Since its launch, hello has reached 13 countries, including Brazil, United States, Canada, Australia, United Kingdom, France, New Zealand and, now in beta, in India. During the period, in addition to conquering new territories, the network made some efforts to leverage its use. That is, it has undergone changes in the interface, gained resources and even launched a challenge with cash prizes.

Hello or Facebook? List compares 10 functions of the ‘new Orkut’

1 out of 3 hello, Orkut Büyükkökten’s social network, a year ago – Photo: Anna Kellen / TechTudo

hello, Orkut Büyükkökten’s social network, a year ago – Photo: Anna Kellen / TechTudo

According to the platform, the total downloads of the application for mobile phones (Android and iOS / iPhone) surpass the 600 thousand mark and the browsing time of each user is, on average, 303 minutes per month, or five minutes per day. Approximately 42 new communities are created per week.

The platform is not as successful as Orkut – which was shut down on September 30, 2014. A recent survey by the statistics portal Statist revealed the most used social networks in the world. Facebook reigns first, with two billion active users per month – hello does not appear in the ranking. In Brazil, the result is similar, according to a survey by Ibope.

It is worth considering, however, that the social network is only a year old and there is still time to fight for its space in a very competitive market and dominated by Mark Zuckerberg’s products. Sought by TechTudo, hello did not reveal the current number of people who are part of the social network.

Hello Communities were implemented in the app six months after launch. The web version of the service has been promised, but has not yet arrived. According to the social network, Brazilians’ favorite themes vary between subjects such as series, movies, coffee and football. Inspired by the Orkut communities, they arrived with some differences in hello: they are open to everyone and you do not need a member’s authorization to enter and participate. There are no owners. Interacting users gain the lead. The content goes to a public feed, called a folio.

Currently, the five favorite communities of Brazilians are:

  1. «I love Netflix!» – With 21,971 members
  2. «Music is life ?» – With 15,370 members
  3. «Excerpts From Music» – With 9,329 members
  4. «Flirt» – With 4,425 members
  5. «Intelligent Humor» – With 1,774 members

The communities challenge, launched in February (medium.com/@thehellonetwork), was the most daring initiative of the social network to encourage membership and win new users. The competition awarded community creators in three categories » Most Popular » (won the three communities with the most members), «Team Favorite» (hello’s team selected their three favorite communities) and the «Grand Prize» (for the community that reached the first five thousand members).

The values ​​of the cash prizes were: R $ 100 for the creator of the community that came in first place, R $ 75 for the second place and R $ 50 for the third place. Whoever made a comment in the winning communities won virtual coins for in-app purchases.

2 of 3 Community Challenge Winners – Photo: Reproduction / Hello

Community Challenge Winners – Photo: Reproduction / Hello

In June of that year, the communities won an internal chat. The group chat function was created in response to requests from the users themselves. As a kind of forum, the entire content of the chats is also displayed publicly and is open for participation.

The chat rooms have a file of uploaded images, which can be accessed by clicking on the icon located in the message bar. In addition, you can «love» specific messages by sending a heart.

3 of 3 Hello Communities – Photo: Carolina Ochsendorf / TechTudo

Hello Communities – Photo: Carolina Ochsendorf / TechTudo

According to Büyükkökten, «Hello is the first social network developed to love and not to enjoy». However, fulfilling that purpose is a challenge. Even with the objective of stimulating positive interactions between people, social networks are stages for hateful, abusive and discriminatory messages. Hello, for now, still does not suffer from this disease on a large scale in Brazil.

According to a study by the NGO Ditch the Label, Instagram surpassed Facebook in cases of bullying and virtual harassment. Another survey claims that the group’s photo and video platform is the worst app for young people’s mental health. It remains to be hoped that hello is a viable alternative.