Next Saturday, September 19, Apple will open its first store in Belgium. The Retail Store is in the city of Brussels and, because it is considered the capital of comics, the company decided to do something very nice there while it does not open its doors.
The detail of the comics forming the Apple logo was incredible, right? But the truth is that these decorative panels hide what many of you might consider one of Ma's most beautiful stores, at least on the inside, and that probably has direct interference from Jony Ive.
As traditionally, Apple invites the press to visit the store before the official opening; O Het Nieuwsblad (Google Translate) and the ANV (Google Translate) were l check everything up close.
Although the store's facade has its traditional glass from end to end, it has some different details than we are used to. Inside, however, we have major changes.
There are even trees inside the Apple Retail Store with a space for customers to sit and wait for their service at the Genius Bar.
The “small” backlit panels that we normally find in stores have been replaced by a large screen that, in addition to showing the products, will be used for training sessions.
The iPads that previously served to expose the technical information of the products are no longer used, following the trend that started recently.
The accessory walls (with iPods actually moved there) have that air more premium which began to be put into practice at the newly opened store in New York.
This video gives us a good idea of the interior of the store:
"Coincidentally", the Apple Watch will start to be sold in the country also on September 19th.
If the inauguration alone is an excuse for the brand's consumers to get to know the place, the arrival of the watch animates things even more.
(via 9to5Mac, MacRumors)