Much is said about an undeniable crisis in the popularity of iPhones. Of course, Ma's new smartphones may reverse the situation and bring the brand back to the top of the world, but for the moment, the scenario of caution and consumers is turning to more attractive or more cost-effective alternatives. One specific group, however, seems to remain indifferent to this sea: young people from the United States.
According to a recent survey by the Piper jaffraybrought by AppleInsider, 83% Young Americans have an Apple smartphone. This is the highest rate ever detected by the firm, albeit with a small advantage: in the latest survey of its kind, 82% of teens had iPhones in the US.
Perhaps most importantly, an even larger number of young people in the country want an iPhone, regardless of whether they have one at the moment or at: 86% of those interviewed said they wanted to buy a smartphone from Ma soon, which is not a growth compared to the latest survey, but shows that kids' interest in iPhones has remained almost unshakable since Steve Jobs introduced the original phone model, there. in 2007.
The news is good for Apple because obviously young people are the adults of the future. Ma therefore has the entire ability to pull into its ecosystem the largest possible number of users now entering the technological world and, remember, we are talking about one of the largest consumer markets in the world (and the most important to Apple).
Still talking about the research, 10% of young people Americans claimed to have a device Android (1% growth over last survey); 20% of them, in turn, said to have a Apple watch While 23% of them said they plan to buy a watch from Ma soon. The survey surveyed a sample of 9,500 teens around the US, it is worth noting.
Not bad at all?
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