The experience of retail In 2019, it is very different from what we were 10 or 15 years ago: Today, stores that want to retain customers and boost sales need to tap into every possible technology resource, from free Wi-Fi to interactive price checkpoints and terminals. self checkout. And, according to recent research, the professionals responsible for implementing these technologies prefer the products and services of Apple.
In the survey, 76% retail IT managers said they prefer Apple products and services; nevertheless, nearly half of the surveyed establishments use a mix of Ma devices with those equipped with Android and / or Windows. Of this universe, 82% of managers said they had technical problems with devices powered by Microsoft or Google systems.
Nevertheless, the overwhelming majority of retail IT managers agree that the use of technology in the purchasing environment enhances sales and customer loyalty. Ninety-five percent of them believe that mobile technology has improved their shopping experience and inventory organization, and 91% believe their brands have grown stronger with the adoption of these devices. 99% of retailers have already implemented at least one type of mobile device in their stores as a shopping experience.
The survey was commissioned by Jamf, a company focused on managing Apple's products in companies and institutions, and, though the numbers may look suspicious from a company that benefits directly from adopting Apple devices in the corporate environment, the research was done by a specialist firm. (Vanson Bourne) with over 700 “decision makers” in the area of retail information technology.
Jamf's alliance director Josh Jagdfeld shared his opinion on the findings:
While mobile technology is being widely adopted by retailers of all sizes, many applications of it still have a unique function. IPad and iPhone, coupled with the power of Apple's ecosystem, are being used globally in stores to enable sellers to make the most of their devices, streamline processes, encourage teams, and enhance consumer experience. However, even with the varied benefits offered by mobile technology, retailers are still facing challenges in finding, configuring, and administering devices across multiple applications and workflows.
And the retail professionals here, agree?