WhatsApp Business offers exclusive features that do not exist in the common version of the messenger, aimed at improving communication between companies and customers. The app, which can be accessed on Android, iPhone (iOS) and the web version, allows the merchant to organize conversations with buyers and offer their products in a professional manner. Among the functions, it is the possibility to create a profile with complete information of the business, to elaborate a product catalog and to mark conversations with categorizing labels.
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Commercial WhatsApp also allows you to create ready-made messages to streamline conversations and prevent customers from being unanswered for long periods. In addition, the program also provides statistics that can help with the establishment’s communication strategies. Check out seven features of WhatsApp Business that can help your business and that do not exist in the traditional messenger.
WhatsApp commercial: how does it work and what is WhatsApp Business for? – Photo: Raquel Freire / dnetc
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1. Business account with business location
WhatsApp Business allows you to create a complete professional profile – Photo: Helito Beggiora / dnetc
One of the main advantages of WhatsApp Business is the possibility of creating a professional profile, adding, in addition to the profile photo, information such as full address, opening hours, the commercial segment, as well as a website and e-mail for contact. All of this data can be easily entered through the application’s own settings and makes the profile more attractive, as customers will be able to find this data quickly, in addition to making it look more professional.
WhatsApp Business catalogs display products in detail – Photo: Reproduction / Helito Beggiora
Professionals who migrate to WhatsApp Business can create a catalog of their products and services within the messenger. You can register your items separately by adding photos, price, description and a link for each product, which can range from clothing to food, depending on the establishment. The platform also allows you to send product details to customers, making sales easier and saving time.
3. Absence message and greeting message
Example of automatic message in WhatsApp Business – Photo: Disclosure / WhatsApp
This feature allows you to create messages for WhatsApp Business that are automatically sent to customers, preventing them from waiting for an answer and feeling ignored. It is possible to create messages of greeting, to welcome and thank for the contact, and even of absence, ideal to be sent after hours and on weekends. The user can customize the messages as he wishes, adapting the text to his audience and the brand identity, and also choosing the times when they will be sent.
WhatsApp: business account allows you to create quick messages to use in conversations – Photo: Disclosure / WhatsApp
Quick responses are useful to streamline the conversation with customers. The owner can create ready-made messages that can be triggered in the chat using keyboard commands. It is possible, for example, to record a more extended thank you message, and send it to a contact by typing just a shortcut, such as «/ thanks», in the conversation – the full text will appear on the screen for you to send it quickly. So, you don’t have to enter a longer standard text each time you need to.
5. Stickers for organizing conversations
The WhatsApp Business tagging function helps meet demands with more control and organization – Photo: Marvin Costa / dnetc
WhatsApp Business users can organize conversations with customers using colored labels. In this way, it is possible to categorize more urgent messages or preferential requests, as well as identify contacts more quickly, allowing to carry out a more efficient sorting of conversations. The owner can create labels with the themes he wants, according to the demands of his establishment.
6. Check message statistics
You can view message statistics in WhatsApp Business – Photo: Marvin Costa / dnetc
WhatsApp Business issues reports with data on conversations with customers. The business owner will be able to know the number of messages sent, delivered and read by customers, in addition to the number of contacts received.
This feature is useful for verifying whether a marketing campaign was successful, for example, as well as having control of conversation traffic, evaluating whether it is necessary to improve communication strategies. The numbers can be accessed in the application settings, on the cell phone itself.
7. Button to start conversation in ads
WhatsApp button in Facebook ads – Photo: Disclosure / Facebook
Medium and large companies can take advantage of greater integration with Facebook to promote their business account on WhatsApp. The establishment’s advertisements published on the social network can earn buttons that take customers directly to a chat with the company, opening the communication channel quickly, with some details already filled out. Entrepreneurs who choose the button will have a period of 24 hours to respond to customers, and will have access to additional metrics of statistics.
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