6 facts about YouTube and Brazil

YouTube's war on conspiracy videos

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  1. Brazil is one of the five most important markets for YouTube in watch time.
  2. In Brazil, 95% of the online population accesses the platform at least once a month.

    There are 98 million Brazilians connected.

    (Comscore Multi-Platform, 2014-2017, Brazil.)

  3. YouTube has over 94% penetration in classes A, B and C.
  4. Millennials live here.

    96% of young people aged 18 to 35 access YouTube.

  5. 54% believe that the essence of YouTube is freedom of expression; 41% believe it is diversity; 26% believe it is authenticity.
  6. YouTube is also a school.

    For 31%, the platform is a source of learning.

    For 47%, consuming information is looking for novelty (37%) and culture (20%).

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