Instagram will release this Thursday (29) the search for GIFs within Stories. The function is available to all users after almost three weeks of blocking. The removal of the tool from the app was motivated by a racist image included in the Giphy system, a service that provides the animations. The figure simulated a black death counter, with a monkey under the command of a white man.
In a statement to TechCrunch, Giphy apologized for the offensive sticker and took full responsibility for what happened. In addition, the service highlighted the review of its entire GIF library four times, prior to release. The measure was to confirm that the resource would be free from abusive and racist content. The platform has committed to make a preliminary analysis for each image made available to users.
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Instagram returns with resource for GIFs after polemic with racist image Photo: Carolina Oliveira / TechTudo
"This is now a permanent addition to our moderation process. We hope to ensure that Giphy stickers are always fun and safe, no matter where you see them," reinforced the animated image company.
An Instagram spokesman, also to TechCrunch, said the social network's follow-up to the work of the outsourced service and hopes the problem has been resolved. "We were in close contact with Giphy during this process and we are confident in the measures implemented to ensure a good experience for Instagram users," he said at the time.
While Mark Zuckerberg's social photo network seems to have ended the problem, Snapchat has yet to report on the return of GIFs on its platform. The application continues without the button for the tool. It is worth mentioning that the social network was the first to remove Giphy's service, after the controversy, on March 8.
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