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They have already started to form lines in front of Apple Retail Stores, of course …

Ah, the hype

Like what happened last year, a row for the new iPhones, it started to form even before the devices were even announced by Apple.

The photo above, registered by the editor of CNET Seamus Byrne, shows a tent already set up in front of Apple Retail Store – Sydney (in Australia). Interestingly, it was precisely there that we bought our iPhones 6/6 Plus in 2014.

this is likely to be some kind of marketing action. In fact, when we were there the first four in line were promoting their app.

(via Fortune)