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Facebook changes to combat engagement in the 'if you like, like' style | Social networks

Facebook announced on Wednesday (4), the reduction of the relevance of personal posts and pages with requests for malicious engagement from the coming weeks. The tactic boils down to spam publications, which encourage users to interact with likes, shares, comments and other actions, with texts as they like, likes. According to a publication on the official blog of the social network, those who carry out this practice seek to take advantage of the News Feed algorithm, in order to increase engagement and thus reach more people.

Facebook changes feed to show more posts from friends

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Posts that ask for likes will have low relevance in the Facebook feed Photo: Melissa Cosseti / TechTudo

Posts that ask for likes will have low relevance in the Facebook feed Photo: Melissa Cosseti / TechTudo

For a machine learning model to detect this type of post, Facebook professionals categorized hundreds of thousands of publications. In the coming weeks, we will begin to implement a more rigorous demotion of pages that systematically and repeatedly use this practice to gain artificial reach in the News Feed, he announces. This period will be offered exactly so that the administrators adapt and avoid this type of content.

According to the statement, the update will be yet another tool in combating false news, since its objective is to reduce posts with spam, of a sensational or misleading nature and to promote more meaningful and authentic conversations. Requests for help, advice or recommendations such as information about missing children, fundraising or requests for tips will not be affected by the change.

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