Spotify is testing a new format on its streaming platform. After adding the podcasts to its archive, the company has now added video versions of three episodes of Zane and Heath: Unfiltered, a podcast of two North American youtubers with more than 6 million subscribers to each other.
At The Verge, the technology confirmed that the feature will reach other podcasts soon. These are not the first videos to live on the platform, since some tracks are already accompanied by short artistic clips.
Spotify has had video podcasts in the past, but the format was taken down in 2017. A year later, the company indicated that it had plans to bring the videos back, as well as photographs, but never again referred to the project. since then.
The site writes that, during the test, users will only be able to know that there is a video associated with the episode when they click on it. The video will start automatically and, even if the phone is locked, continue to run in the background. During advertisements, the video will be automatically paused. Spotify confirmed that it has no plans to add subtitles to the videos.
The demand for audiovisual content reached new heights with the confinement, decreed by countless countries due to the COVID-19 pandemic. For the Swedish company, it will be important to check whether the views increase with the introduction of video.
It is also important to mention that this novelty may remove some audience from YouTube itself, where some content creators upload the recordings of the podcasts that they later make available on audio on other platforms, such as Spotify, Google Podcasts or Soundcloud.
Also note that Spotify is building a stadium in Los Angeles, where it plans to host the recording of some original podcasts. The Verge emphasizes that the technology also plans to make it possible to capture images in that space, which is a clue to the brand's ambitions for the future.