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Apple remains in the lead as the most valuable brand in the world

As in 2013 and 2014, the Apple once again tops the ranking Best Global Brands this year compiled by Interbrand.

Apple not only continued in the first place, as it was the second in the entire ranking with the highest annual growth: + 43%, reaching US $ 170.3 billion. Only the one that grew more than she was Facebook (+ 54%), but his brand is now worth US $ 22 billion (the 23 in the ranking).

Behind Apple, in absolute figures, Google ($ 120.3 billion, + 12%), Coca-Cola ($ 78.4 billion, -4%), Microsoft ($ 67.7 billion, + 11%) and IBM ($ 65.1 billion, -10%). Amazon entered the Top 10 for the first time, now worth $ 37.9 billion.

The ranking Best Global Brands 2015 complete can be seen here.

(via Patently Apple)