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Survey places Apple as the “most intimate brand” in the UAE

Apple doesn't even have an official Retail Store yet. United Arab Emirates (online only, since 2011), but has already achieved quite a feat there as reported by Emirates 24 | 7.

In a survey of more than 6,000 consumers aged 25 to 44, which evaluated 52,000 different brands, Apple ranked first in the ranking of the ?most intimate? among Arabs:

  1. Apple
  2. Lexus
  3. Samsung
  4. Mercedes
  5. Dove
  6. Starbucks
  7. Sony
  8. ADCB
  9. Google
  10. IKEA

As you can see, we are talking about a very generic ranking encompassing much more than just technology manufacturers.

The day before yesterday (Saturday, October 10), the iPhones 6s and 6s Plus were launched by l. On the 22nd, it will be the turn of the Apple Watch.

(via Cult of Mac)