Facebook announced on Wednesday (18) the test of the Gaming Creator Pilot Program in Brazil. The initiative aims to help gamers who broadcast live videos on the social network to strengthen the fan community. The program foresees a series of news for those who stream games, such as the development of popular tools and a new type of monetization, which allows viewers to make donations directly to the streamer.
Brazil is the second country to receive the program to support Facebook gamers. The Gaming Creator Pilot Program was launched earlier this year in the United States.
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The Gaming Creator Pilot Program will initially be available only to a limited number of participants selected by Facebook. Among the names chosen by the social network are famous gamers, such as Willian gORDOx Lemos, Lipao Gamer and Nicole Diretora. Anyone who wants to apply needs to register on the project page (facebook.com/creators/join).
The program's goal is to help community development and engage viewers. The idea is that, based on feedback from participants in the pilot project, Facebook produces new tools to help grow the fan base. In addition, the social network intends to create new forms of monetization for game lives broadcast on Facebook.
One of them is a form of payment made by fans directly through Live, an initiative that other platforms focused on gamers (like Twitch, for example) have brought for some time. In this way, the donation would not need a third party service, such as Patreon or Padrim. Facebook also promises to improve the quality of the broadcast for program participants by allowing videos to be played back at 1,080p resolution at 60 fps.
Facebook initiative wants to help strengthen the fan community of streamers Photo: Divulgao / Facebook
According to the social network, more than 800 million people around the world stream games via Facebook Live. Live videos receive almost six times more interaction than other types of content posted on the site.
In recent months, Facebook has been striving to become more attractive to content creators. In addition to launching Creators, an app with exclusive functions for this audience, the social network has also put in place some ways for digital influencers to raise money through advertising. In March, the social network announced the test of a kind of subscription paid by fans.