Yesterday (March 1), Samsung held an event in Barcelona (the day before the start of the Mobile World Congress) to present its new Galaxy line devices. As one of Apple's main rivals in the mobile market, I watched the event online and wanted to share with you a few things about it.
The event lasted less than an hour and was quite objective. If I'm not mistaken, five company executives (including the CEO) took the stage to talk about the news related to the Galaxy S6, Galaxy S6 edge, Samsung Pay (that's what you read) and VR Gear.
The truth is that Samsung can't get Apple out of its head. I say this because, in addition to comparing some features of the Galaxies S6 with those of the iPhones 6 (fair enough, since the iPhones are the devices to be hit in the market), the executives of the South Korean have always managed to stick with Apple.
With the exception of English, it is difficult to understand (also justified, since most executives of the Korean company) and one or another moment of exalted / forced behavior, everything went very well.
The new devices
Here begins the controversy. Looking quickly and coolly, Samsung has in fact managed to present a line that combines beauty and power (a pair of words that is often used in presentation).
Image credit: TechRadar (tip from Marcelo Mello).
Headphone jack at the bottom, speaker at the bottom right, antenna design is very similar even to a protruding camera! How well did the The Verge, gives the impression that the S6 are children of an iPhone 4 with an iPhone 6.
Here the thing has broken down for good. Yes, it is true that the mobile payment system from Samsung has an interesting differential in addition to using NFC technology (near field communication, or communication by proximity field), Samsung has also implemented the MST (magnetic secure transmission, or secure magnetic transaction), ensuring compatibility with those older machines that pass magnetic cards (without a chip), greatly expanding the range of the payment system, but there is no way to look at how everything works and not to say that we are facing a copy Apple Pay.
Like Apple Pay, the system uses ?tokenization? as security so that credit card information is not stored either on the device or by the merchant; Samsung Pay is also protected by the user's fingerprint and the process for making a purchase is practically the same as Apple Pay (while in the Apple system the person chooses the card they want to pay, approaches the phone to the machine and authorizes the debit with the printout digital, at Samsung's the person chooses the card, authorizes the debit with the digital print and brings the phone closer to the machine).
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Samsung is definitely more focused on design than before. On the other hand, the path chosen by her was as close as possible to Apple. I wonder if this attitude is not even purposeful, since the fight between the two ended up doing Samsung well (which, at least in the public's eyes, had products which bothered Ma to the point of entering into justice).
The new devices will hit the market on April 10. According to Gizmodo Brazil, our country will receive them a little later, but still in April. The S6 costs around R $ 3,000, while the S6 edge is a little more expensive. Samsung Pay will start operating in the US sometime in the second half.