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Campaign takes advantage of traditional Apple queues to encourage organ donation

You know that cute Apple store that opened in Brussels, Belgium? This is the first in the country, so it is clear that several fans lined up to wait for the opening and leave there with a T-shirt and commemorative cards.

Queues are a very ?normal? thing for Ma's customers, especially at launches (whether from stores or products). And taking advantage of this, the organ donation foundation Re-born to be alive made a campaign that, honestly, moves anyone.

Three people who are fighting for their lives waiting for bodies in a queue that seems endless approached Apple fans proposing something very simple: save their place (after all, what are a few hours for those who have been in the queue for months / years?). In return, these people would have to become organ donors. ? ?

"What are you waiting for?"

(via 9to5Mac)