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Instagram gets video call and more filters; see all the news | Social networks

Instagram had several news items announced during F8, Facebook's annual developer conference. The social network of photos will allow brands to create their own augmented reality filters, improving the options available for use on the camera. The application also brings Stories integration with GoPro and Spotify and promises to bring group video calls to Direct. The news was announced this week and should arrive soon for the Android and iPhone (iOS) cell phone application.

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Instagram has released the creation of new camera filters for brands. From now on, the fun effects that mark the social network may be offered not only by the company, but also by certain profiles that the user follows. When a filter is found, the user can tap Try to add it to his collection.

NBA, Vogue and personalities like the singer Ariana Grande will be the first to offer personalized filters on the camera integrated into the application. As usual, images can be used in Stories, in Direct messages or saved in memory to become feed posts.

Brand profiles may offer filters in augmented reality Photo: Divulgao / InstagramBrand profiles may offer filters in augmented reality Photo: Divulgao / Instagram

Brand profiles may offer filters in augmented reality Photo: Divulgao / Instagram

Instagram has already started testing a new video call feature built into Direct. Users will be able to start conversations with a friend or in a small group the social network has not released the limit number of participants. Video calls can be minimized so that the user can continue the conversation in the background while viewing the Instagram feed. There is still no forecast for the arrival of the resource to everyone.

Instagram prepares video call feature on Direct Foto: Divulgao / InstagramInstagram prepares video call feature on Direct Foto: Divulgao / Instagram

Instagram prepares video call feature on Direct Foto: Divulgao / Instagram

3. Integration with Spotify and GoPro

Users will be able to use the Spotify and GoPro camera sharing menu to upload music and videos directly to Instagram Stories. In the case of music tracks, Instagram displays a full-screen image of the corresponding album cover, in addition to a link that takes the follower directly to the content on the streaming service. The feature is mainly aimed at those who already post music on Stories, using prints and other solutions from third-party apps.

Spotify songs can be shared directly on Stories Photo: Divulgao / InstagramSpotify songs can be shared directly on Stories Photo: Divulgao / Instagram

Spotify songs can be shared directly on Stories Photo: Divulgao / Instagram

Instagram's Explore tab starts to take on a new look. The main change is at the top, which now shows shortcuts to find thematic content. When touching one of the options, the user gets a list of videos on a certain subject to watch in sequence.

In practice, Instagram has content posted with certain hashtags, linking similar posts to feeds by category. The new design is already available for those who have Instagram Beta and should arrive soon for all users of the traditional version of the app on Android and iOS.

Explore tab brings content search by theme Photo: Divulgao / InstagramExplore tab brings content search by theme Photo: Divulgao / Instagram

Explore tab brings content search by theme Photo: Divulgao / Instagram