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Apple apologizes for episode involving racism at Retail Store in Australia

We are in 2015 and, unfortunately, that kind of thing still happens.

The video above (in English) shows a manager of the Apple Store, Highpoint (in Australia) talking to six black students (not all appear in the short video). It was actually not quite a conversation as, as we can see, the manager asked them to leave the store because the Retail Store security team was concerned that they might steal something.

We can clearly see that the students did not even have a chance to challenge, talk to the manager at least at that time, since we have no way of knowing what happened before / after.

According to 9to5Mac, students at the Maribyrnong school (in Melbourne) all black were born in Sudo, Somalia, Nigeria, Eritrea and Egypt, and emigrated to Australia when they were still children.

Apple said the store manager apologized to the students and the school principal (apparently they were all in uniform) because of the episode, the company said. BBC. In addition, Ma said that inclusion and diversity are some of Apple's core values ??and that she believes in equality for all, regardless of race, age, sex, gender identity, ethnicity, religion or sexual orientation.

In fact, the company's shares mainly from its CEO, Tim Cook, point in that direction. But this episode can be considered a beautiful spot in the beautiful campaign that Apple has been promoting.

I am impressed by the manager's unpreparedness in not knowing how to deal with the situation. Although there was some fear on the part of the security team, after all, there is a security team just for that, not in the way that people are approached.

One of the students decided to end the discussion on Facebook, stating that Apple apologized (accepted, by the way) and that there is no need to take this further.