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Facebook is testing its own version of personalized avatars | Social networks

Facebook is testing a new feature that allows users to create their own avatars, which can be used as stickers on Messenger or in comments on posts. A representative of the social network confirmed the existence of the tool on the website TechCrunch, informing that the company is looking for new ways to express itself on Facebook.

The so-called Facebook Avatar offers a functionality very similar to the Bitmoji app, acquired in 2016 by Snapchat, which guarantees the customization of items such as skin tone, hair style and facial expressions. According to the social network, there is no forecast of launching the appeal to the public.

Facebook Avatar can change the way you interact on the social network Photo: Carolina Ochsendorf / TechTudoFacebook Avatar can change the way you interact on the social network Photo: Carolina Ochsendorf / TechTudo

Facebook Avatar can change the way you interact on the social network Photo: Carolina Ochsendorf / TechTudo

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The tool, still inactive, was discovered in the code of the network's Android app by programmer Jane Manchun Wong, published on her Twitter account. In the images, the developer demonstrates mention of the avatar and stickers, which can be used in group or private conversations or in social network content.

It is not yet clear how the avatars will be generated. The expectation that the technology will work like the Bitmoji app or through computer vision combined with artificial intelligence to create a character from photos.

This is not the first time Facebook has invested in features similar to those available on Snapchat. In addition to the well-known comparisons between Instagram stories and the rival app, the company joined, in 2017, the augmented reality filters in Messenger video conferences.

In 2017, the company launched the beta version of the Facebook Spaces app, which automatically generates avatars and interacts with each other. In the 2018 edition of F8, a Facebook event for developers, the company announced the development of a technology capable of mapping expressions in real time to build an avatar with user traits.

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With information from TechCrunch