The data shared by GfK Portugal indicate that media "as the weeks went by, the Portuguese adapted to this reality and the new times brought, above all, new needs". With the change of education to a telescope model, or distance, and teleworking in most companies, there is an increase in the sale of technological goods, which in the week of April 13-19, grew 48.3% in Portugal.
The similar trend in Europe, where GfK recorded "a significant increase in the sale of hardware and technological equipment" in the containment period, in an analysis of 5 major markets. Monitors, printers, notebooks and keyboards are the categories of products that have grown the most, driven by demand for telework and telescope.
In Portugal, there are also multifunction printers, portable computers and tablets and the fastest growing desktops. The growth is quite significant, with printers growing another 481%, while notebooks grow 351% and tablets 137%. The desktop category also grows 118%.
"It should be recalled that some of these categories had performed poorly at the beginning of the state of emergency. Only the category of multifunction printers had a substantial increase of 231% that week (16 to 22 March)", recalls GfK.
Rui Reis, product manager at GfK, had already told SAPO TEK that the third week of confinement began to reveal good indicators of the total market recovery, with the reduction in sales breakdown and good results in the Home Office areas, especially multifunction printers. and portable computers, which rose 163 and 76%, respectively.
Online consumption grows less
With many stores closed, online shopping has gained more prominence, but relatively week from April 13 to 19, data from GfK indicate that there is greater availability for in-store purchases. "Although online consumption has increased significantly compared to what was usual, it has decreased considerably compared to the previous period, with a greater availability for offline purchases", he says.
In Europe, between March 31 and April 5, salesonlinegrew by almost 100% in the five largest markets in Europe (Great Britain, Germany, France, Spain and Italy). Even so, the general market still fell 14% in value.
"GfK's analysis shows that salesonlinethey should quadruple to compensate for store closures and, in fact, current consumption is very far from that value. In Italy, for example, the victories in the e-commerce only compensated, about 30% of the losses of the traditional retail ", says the statement of the company.
How to get out of social isolation and how normality will be installed is the big question. "This will require more time, as the example of China shows: even 10 weeks after the first period of total isolation, sales of physical stores are still significantly behind what would be the 'old normal'," says GfK.
Editor's Note: The news has been updated with more information