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Apple partners with Coldplay in the video for “Adventure of a Lifetime”

The band Coldplay recently started promoting his seventh album, A Head Full of Dreams, with the track ?Adventure of a Lifetime?.

Her video, very different, came out a few days ago:

Right at the beginning you can see that one of the band members monkeys picks up a speaker, which is nothing more than the newly released one Beats Pill + (already approved by Anatel, by the way).

And by the way it was really an Apple partnership with Coldplay, because the official Beats channel on YouTube also posted a piece of the clip focused on the product:

https://www.youtube.com/watch?v=kHDzwh37ph4

Coincidentally (or not), Coldplay decided as reported by Wall Street Journal do not release the new album on any streaming offering free plans supported by advertising. This way, he is out of Spotify and yes, he can already be heard in full by Apple Music.

They were not just as radical as Adele, which did not release (at least for now) the new album 25 in absolutely no service streaming. It is, of course, sold through the iTunes Store.

(tip from Matheus A. Paes Mendona)