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Former chief executive of Apple hardware takes over Palm

With the announcement of the departure of Ed Coligan, Palm's CEO, to Elevation Partners, which owns a large part of the smartphone maker, Jon Rubinstein was appointed by the company's executive board as a replacement for the position. Coligan will leave the Pre manufacturer officially on the next 12th, which will be the first day of his replacement.

Jon RubinsteinJon Rubinstein, speaking of the PowerPC G5 in 2003. His departure coincided with the end of the platform.

Jon Rubinstein started his career at HP, until he formed his own company in 1986. In the 1990s, he joined the team at NeXT, Steve Jobs' company, and, after leaving him to found a new company that would later be acquired by Motorola, he was called up again by Steve Jobs to lead the engineering team for the new Apple, starting in 1997. He was the lead in simplifying Ma's line of computers and soon afterwards led the manufacture of Macs with PowerPC G3 chips.

Subsequently, Rubinstein led Apple's engineering team together with IBM, in the manufacture of PowerPC G4 CPUs, which for the time had the best manufacturing process on the market (this video on YouTube, from a 2001 Apple keynote, shows Rubinstein talking about the G4 against Pentium 4). In the midst of this, he contributed outside of his initial duties in the creation of the first iPod with a 1.8 inch HD, now updated by Apple every 12 months.

In the following years, the work of the Apple engineering team turned again to computers and culminated with the launch of the Power Mac G5 in 2003, at the time the fastest personal computer on the planet. Rubinstein's abandonment of his duties as a Mac engineer coincided with the announcement of the transition to Intel in 2005, which left him in charge of executive in the iPod division until his final departure, which occurred in the middle of the second phase of the transition to Intel in April 2006.

Finally, he joined Palm in 2007, as chairman. In the past two years, he has worked on the development of the mobile webOS platform, announced during CES this year in conjunction with the Palm Pre, which recently started to be sold in the United States. Now, as CEO of the smartphone maker, Rubinstein has a long journey to be able to promote his new device and mobile platform around the world in order to compete with Apple, Nokia and Research In Motion (RIM), among others in the industry.