At the end of October, in disclosing its latest financial results, Apple revealed that the Music it was already in use by about 15 million people, including 6.5 million paying users the rest, in the free trial period. But that was before, for example, it landed on Android.
Now, the analyst Mark Mulligan shared with Music Business Worldwide some forecasts for the service of streaming of music from Ma. For him, Apple will close this year with 8 million paid subscribers and be able to shoot to 20 million until the end of 2016.
Mulligan highlights the power of Apple and the fact that Music went from zero to the second place in the segment in a few months. Spotify still has a lot of slack ahead, but a fact that Apple has already taken a good slice of the pie and continues to expand. In addition, a current gigantic number of subscribers to the Spotify Premium is paying very low monthly fees from US $ 1 / month in promotional periods that will end soon.
Another good opportunity for Apple is the fact that, according to the Wall Street Journal, the royalties paid to artists / bands and record labels for free services (supported by advertisements), such as Pandora and Spotify's own initial plan, will increase soon. The pressure must be fierce
(via Cult of Mac: 1, 2)