The metric printed on Instagram refers to the number of times a post has been viewed, without differentiating whether it was viewed more than once by the same user. There is another metric called "reach", which measures only the number of times posts are viewed, but not counting user repetitions. So, when a publication has three impressions and two in reach, it indicates that the content has been viewed more than once by someone.
This goes for both posts in the feed, as for Stories and also for videos posted on IGTV. Access to this information is restricted to commercial accounts, which have access to Instagram Insights area of ??the social network platform aimed at measuring the success of posts. See below how to access print data for each type of publication.
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Check out how to see the "impressions" of publications on Instagram Photo: Nicolly Vimercate / TechTudo
Here you have access to the impressions of the account as a whole, with a sum of the impressions of all types of post, both in Stories and in the feed. To find the data, go to your profile and click on the graph icon in the upper right corner of the screen. There will be all metrics, including printing.
Instagram account impressions Photo: Reproduo / Luana Marfim
Tap on the post you want to know the metrics for. Then tap View information and then drag the screen upwards. The printout information appears last in the data list.
Impressions from an Instagram post Photo: Reproduo / Luana Marfim
Go to Stories and drag the screen upwards, as if to see who saw the post. Touch the graph icon in the left corner. The number of impressions will then appear in the Discovery session.
Impressions of a Stories on Instagram Photo: Reproduo / Luana Marfim
IGTV gives the display information. To access it, go to the publication and touch the three dots on the bottom bar. In the menu that appears, select view information. The information appears in Views.
Impressions of a video on IGTV on Instagram Photo: Reproduo / Luana Marfim
Okay, now you know what the printed metric means and how to access it on Instagram.
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