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iPlace will open two more stores, in São Paulo and Salvador, now totaling 104 branches

THE iPlace, the Apple Premium Reseller chain led by the Herval Group, is about to open two more stores, thus totaling 104 branches spread across Brazil.

Tomorrow, Thursday (12/22), the 103 store will be opened in Morumbi Town, in So Paulo (SP). On Friday (12/23), it will be the turn of the Shopping Barra store, in Salvador (BA). Both openings will take place at 7 pm (local).

Last Saturday (17/12), the Herval Group also inaugurated a new iPlace at Iguatemi Porto Alegre, in Porto Alegre (RS). It is a ?concept store?, considered by them to be the largest Apple reseller in South America with 610m (including show room 370m) of area.

iPlace at Iguatemi Porto AlegrePhotograph: Dalto Campos

With these 104 branches, the Herval Group now employs more than 1,300 professionals in its network of APRs. The company plans to have the iPlace brand in all states of Brazil (in addition to the Federal District) by the end of 2018.