Glimpsing the potential of the Latin American consumer market, Western Digital today announced the beginning of a partnership with Digitron to manufacture its lines of hard drives in Brazil. At least 50 new jobs will be generated in the Manaus Free Trade Zone, with this project.
"This strategic decision to expand our global manufacturing operations to Brazil positions WD to meet consumer demand more efficiently as we invest in developing this key market," said Tim Leyden, chief operating officer at WD . I wish Apple looked at us the same way
Only in the first year of operations of the newjoint venture, WD estimates to manufacture US $ 175 million in hard drives in Brazil. For the national market, of course, the prices of their products should become much more accessible.