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Survey: holiday season marked yet another decline in Apple TV's market share; iPhone remained stable

Another day, another worrying data about one of Apple's lines. Today the eMarketer released its newest data collection report involving some of the most important segments of the technology world, and one product in particular has seen its numbers (which were no longer so encouraging) in the past few months: Apple TV.

Apple TV with a variety of apps, including PlayKids

THE set-top box da Ma is, according to the report's own words, ?at the bottom of the United States connected TV market?, behind competitors like Chromecast it's the Roku. Worse, its market share dropped to just 11.9% at the beginning of this year (against 19.9% ??for Google's competitor and 18.2% for Roku). Comparatively, this number was 12.5% ??in September, 12.6% in September last year and 13.5% in 2014, that is, practically a slow and continuous decline over the years.

According to eMarketer, part of the problem is that Apple TV does not yet offer an online TV subscription service (something that has apparently been rehearsed several times by Apple, without success), as well as its unsuccessful attempt. in behaving like a game console in the latest model, perhaps this will improve a little with the recent change in the limitation in the size of applications. In spite of everything, the company guesses that Apple must be making more money with its connected box than the competitors, simply because the Apple TV costs much more than a Chromecast or Roku models.

Meanwhile, the iPad continues its journey without major waves or shakes: according to the report, Apple's line of tablets should continue to lose market share (from 47.8% in 2016 to 46.7% this year, and even further down by 2021), but the total number of users will grow, that is, maybe the tablet market is not doing so badly.

THE iPhone, in turn, who least has to worry at least according to this survey, of course. According to eMarketer, its share of the smartphone market should remain basically stable in 2017, standing at 43.7% of share. THE Android, in turn, should also remain at 52% throughout this year.

All of this, of course, considering that Apple is going to maintain the current line and the recent tradition of timely updates and nothing revolutionary. Certain rumors point to something different, which can, of course, cause a turnaround in several of these segments. Let's wait and see.

(via Apple World Today)