Week of many new Apple commercials! After a few focused on Portrait Mode on the iPhone 7 Plus (1, 2) and that special one for the Brazilian Carnival, she has now posted on YouTube four (!) Of a new series to promote the iPad Pro.
Once again, like those on the iPhone, I felt a nostalgic mood in these kind of a mixture of the classic campaign ?Get a Mac? with another that some must remember as well, called "Switch".
iPad Pro – No PC virus
Real problems answered. You wouldn't get a PC virus if your computer was an iPad Pro.
iPad Pro – Do more with Word
Real problems answered. You could do more with Word, if your computer was an iPad Pro.
iPad Pro – No hunt over Wi-Fi
Real problems answered. Your computer could access the internet without Wi-Fi, if your computer was an iPad Pro.
iPad Pro – Better than a computer
Real problems answered. Your computer could be better than a computer, if your computer was an iPad Pro.
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I found the ?mood? of VTs with 15 seconds of duration, each sensational, with these ?answers? ??to tweets (which are true, but the authors' avatars were conveniently replaced by those of the actors). And Apple did well by focusing on the real differences of the iPad Pro, which can be a good substitute for a computer for many people (although not for everyone).
Curious, too, this new series comes out just before the possible arrival of an updated line of iPads, huh? ?
Update · 02/28/2017 s 19:41
A few days later, Apple released another one on YouTube today.
iPad Pro – No more printing
Real problems answered. You would no longer have to print if your computer was an iPad Pro.
This time, the commercial also had a pre-environmental footprint. ?
Update II, by Eduardo Marques · 03/03/2017 s 15:48
Two more commercials from the new campaign painted on Ma's YouTube channel today:
iPad Pro – I need less stuff
Real problems answered. Your computer would be more than a computer, if your computer were an iPad Pro.
iPad Pro – Annotate better
Real problems answered. You could write it down in a whole new way, if your computer was an iPad Pro.
I found the second, particularly, very good (imagine being able to sleep and record the lesson) ?