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(PRODUCT) RED: Apple launches special edition of the iPhones 7 and 7 Plus, in red

The rumors were confirmed. Apple today launched (silently, however, at least in the sense that there was no special event), a new color option for iPhones 7 and 7 Plus.

iPhones 7 and 7 Plus (PRODUCT) RED

This is a red option, better known as (PRODUCT) RED an initiative that Apple has been part of for ten years and that contributes to eradicate AIDS in the world.

Since we started working with RED ten years ago, our customers have had a significant impact in the fight against the spread of AIDS through the purchase of our products, from the original special edition of iPod nano (PRODUCT) RED to the current line of products. Beats products and accessories for iPhone, iPad and Apple Watch. The introduction of this special edition of the iPhone in a beautiful red finish is our biggest offer (PRODUCT) RED to date to celebrate our partnership with (RED) and we can't wait to put it in the hands of customers.

Tim Cook, Apple CEO.

iPhone 7 (PRODUCT) RED from the front

Apple is currently the company that most collaborated with the Global Fund, having raised more than $ 130 million.

Combining the global reach of the world's most loved smartphone with our efforts to provide life-saving ARV medication access in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund by purchasing this beautiful new iPhone (PRODUCT) RED.

Deborah Dugan, CEO of (RED).

These are the very same iPhones 7 and 7 Plus released by Apple last September; the difference is due to the new color. The new devices will be available from March 24 (Friday) in more than 40 countries.

According to the press release, Brazil, Chile, Colombia, India, Turkey and others, however, will only receive the news in April, however, the red iPhone purchase page informs that consumers will be able to order it starting on Friday. Just like the glossy black color (jet black), the red one is only available on the 128GB and 256GB models; the values ??are the same practiced for the other colors (from US $ 749 plus taxes in the USA and R $ 3,899 in Brazil).

iPhone SE with double capacity

On a related note, Apple doubled the storage capacity of the iPhone SE, now available in 32GB and 128GB for the same amounts in the US: $ 399 and $ 499. In Brazil, they cost R $ 2,499 and R $ 2,899 respectively.

SE iPhones in all colors flying

The new device options will also be available for purchase from next Friday (3/24).

New case colors

Apple's official cases for iPhones 7/7 Plus (both silicone and leather) also gained new colors.

New Apple Case Colors

They are:

  • Silicone: camlia, pebble and sky blue.
  • Leather: red fruit, taupe and sapphire.

All of them continue to be sold at the same prices as before: silicone cases for R $ 249 (iPhone 7) and R $ 279 (iPhone 7 Plus), and leather cases for R $ 349 and R $ 379 respectively.