Are Apple's days of glory in the smartphone market numbered? If the metrics we take are the famous consumer satisfaction ranking measured every year by the firm J.D. Power, Ma is still at the top of the users' preference, but its maximum archrival is getting closer and closer in fact, it is now a mere 0.1% away.
THE Apple achieved 840 points in the survey, out of a possible 1,000, maintaining the first place to which it has been accustomed for some years and rising 6 points in relation to 2016. The Samsunghowever, it came as close as possible to its rival, with 839 points; that is, considering the research's margin of error, we can conclude that we have an unequal technical tie between the two manufacturers.
Both achieved the maximum five stars in the J.D. Power rating and were the only ones above the segment's average rating, which was 835 points. Below, Motorola (with 824 points), the HTC (817) and the LG (810). The survey was conducted with 7,994 consumers in the United States, all of whom own smartphones with less than a year of use, between October and December last year.
An interesting finding of the research: apparently, people who use their smartphones to control domestic devices like the proposal of the HomeKit, Apple's average satisfaction with their pocket devices is much higher than those that do not have this type of technology in their homes. Overall satisfaction with smartphones, for example, was 49 points higher among users of Amazon's Alexa assistant (881 against 832 points) and 34 points higher when considering consumers who have smart home appliances (866 points against 832 of those who do not. this type of product at home).
In other words, another indication that the manufacturers, Apple included, have a beautiful and flowery field to explore when it comes to home automation. And, although Ma is certainly ahead in this segment in relation to its rivals, it is not time to settle down and think that things are already done: HomeKit has a lot to evolve, and the technology cannot yet be considered accessible to most companies. people. It is good that, apparently, owners of smart houses = satisfied smartphone users.
(via Cult of Mac)