The top 10 of the highest paid celebrities in the world on Instagram in 2018 headed by Kylie Jenner, who beat names like Selena Gomez, Cristiano Ronaldo and Kim Kardashian. The estimate that the American entrepreneur and socialite covers no less than US $ 1 million, about R $ 3.7 million, in direct conversion by sponsored post in her profile on the social network. The list was released by Hopper HQ, the company behind the social media management app, on Thursday (26).
The only Brazilian among the ten highest paid players is Neymar Jr., in 8th place. According to the survey, the striker of the Brazilian team and Paris Saint-Germant charges about US $ 600 thousand (R $ 2.2 million) for each publication on Instagram.
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Kylie Jenner earns $ 1 million per sponsored post on Instagram Photo: Divulgao / Hopper HQ
To estimate the amount charged by celebrities, Hopper HQ uses, in addition to public information, data collected by the app that bears the same name as the company, used to manage Instagram. In this cake, for example, the influence rate, an equation that involves the engagement of fans and the number of followers.
This is the second year of the ranking. In 2017, singer Selena Gomez led. Kylie Jenner was in 4th position. In 2018, Kim Kardashian's sister took a leap in popularity and took over the highest paid celebrity position on Instagram. The number of followers increased from 95 million to 110 million, and the price for a sponsored post rose from $ 400,000 to $ 1 million.
Instagram's highest paid list
|Name||Followers||Price per post||Niche|
|1. Kylie Jenner (@kyliejenner)||110 million||$ 1 million||celebrity|
|2. Selena Gomez (@selenagomez)||138 million||$ 800k||singer|
|3. Cristiano Ronaldo (@cristiano)||133 million||$ 750K||football player|
|4. Kim Kardashian (@kimkardashian)||113 million||$ 720k||celebrity|
|5. Beyonce Knowles (@beyonce)||115 million||$ 700k||singer|
|6. Dwayne Johnson (@therock)||109 million||$ 650k||actor|
|7. Justin Bieber (@justinbieber)||100 million||$ 630k||singer|
|8. Neymar Jr. (@neymarjr)||101 million||$ 600k||football player|
|9. Lionel Messi (@leomessi)||95.3 million||$ 500k||football player|
|10. Kendal Jenner (@kendalljenner)||92.4 million||$ 500k||celebrity|
Other Brazilians also appear on the list. Blogger Camila Coelho (42 post / US $ 10,700 per post) and model Gracyanne Barbosa (45 post / US $ 10,000 per post) are also among the highest paid social network.
Number of followers is not the only parameter
The number of followers is not the only factor determining the price of posts, as we can see in this year's list. Selena Gomez has more followers (138 million) among the ten, but even so Kylie Jenner (110 million) manages to raise more per sponsored publication.
The popularity, the audience that the person speaks to and even the behavior of the followers can weigh in the final price. Kylie Jenner, for example, had one of the most liked photos of all time on Instagram in February 2018.
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