Facebook released on Tuesday (24) a series of measures that, according to the company, will "protect" the 2018 elections in Brazil. Zuckerberg's social network wants to make political advertising within the platform more transparent. For this, in announcements related to the elections, information that was previously confidential will be public, such as the CNPJ of those who paid for the highlighted publication.
In addition, anyone who wants to make a political announcement on Facebook must also register in advance, which will include sending documents such as RG and CPF, undergoing an approval by the social network. This type of advertising will be marked as political advertising on the platform.
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Facebook that make election advertising more transparent Photo: Melissa Cruz / TechTudo
Another initiative is the Biblioteca de Anncios. Facebook will store all information regarding electoral advertising for the platform for 7 years. Since June, the social network has been making data related to advertising on the pages even clearer on Instagram. In this way it is possible to follow all advertisements made by a page, regardless of whether it is displayed in your news feed or not.
This information can be accessed in the left menu of the pages, under Information and announcements. In this section it is also possible to see name changes and when the page was created.
Bibil Biblioteca de Anncios will provide information on electoral advertising Photo: Divulgao / Facebook
Advertising schedule in Brazil for the elections
- July 31: Advertisers will be able to register on the platform to mark advertising as election propaganda.
- August 16: Advertisers will be able to use an election advertising label in Brazil.
Also from August 16, Facebook users will be able to access election ads that are active and inactive. The Advertising Library will give users detailed information about them. In addition to the image and text, the tool will provide an estimate of the amount spent and demographic data on the public impacted by advertising.
Data on who paid for the ad will be shown Photo: Divulgao / Facebook
Throughout the year, Facebook has also created ways to combat Fake News. In addition to an online course and a bot to help people interpret fake news, the social network has established partnerships with the press and fact-checking agencies. The network's fact checking reduces the reach of reported posts and may even exclude pages that publish this type of content on a recurring basis, which has caused controversy in recent days.
More information about candidates
The social network also starts to make available some tools to help in the selection of candidates. Through the "Themes" tab on pages with political content, the user can check more details about the candidate's view on topics such as education, security and health. Facebook will also make other new features available.
The "Town Hall" will allow people to easily find politicians. The "Informed Voter Button" will redirect users to pages with useful information about the elections. These two tools should arrive by the day of the election, scheduled for October 7. The "Megaphone" function is already on Facebook on election day, giving details of the polling places.
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