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Blackberry: iconic mobile phone brand comes to an end

TCL, maker of Blackberry phones, will now invest in foldable phones. Meet other giants that have also come to an end with the arrival of new competitors and the advancement of technology.

Whether in North American movies and shows or the 2000s cell phone boom, the unmistakable QWERTY keyboard of products Blackberry marked history. Unfortunately, we inform you that this story will come to an end, from August this year the brand will stop selling its products.

The announcement was made by TCL, current manufacturer of the brand's smartphones and which now seeks to invest in foldable cell phones. The decision came after several attempts to return the brand to international relevance.

Devices still in circulation will have support until 2022, so that the appliance warranty is honored. There is still the possibility that other manufacturers will assume the production of new cell phones, but so far none has shown interest. If the scenario remains so, it is possible that the company will leave the market permanently.

black QWERTY blackberry, on white backgroundTraditional Blackberry models with the iconic QWERTY keyboard (Disclosure)

BlackBerry's loss of space in the market is the result of its difficulty in competing with the new technologies that have emerged over the years. The introduction of touch screens and the emergence of operating systems iOS and Android were largely responsible for the deterioration of the brand.

These innovations have changed the way we deal with mobile technology, multiplying the possibilities of using a cell phone. Today, it is possible not only to make calls and send messages, but also to play what is most modern in the market, to make guesses on sports betting sites, which leaves many users in doubt between sportingbet betting sites or the bet365, and even carry out banking transactions or investments.

BlackBerry devices became a true consumer dream for many during the early 2000s, at a time when touch screens were just a dream. With this, the brand became popular by offering devices with efficient plastic keyboards, which made it easier to type letters and numbers.

From success to decay

Blackberry is not the only brand that, after a period of strong success, ended up falling into decay. In fact, this is quite common, especially in the technology market, where new technologies are introduced all the time. Thinking about it, we list below other great brands that managed to reach the top, and then immediately stand still in time.

Eastman Kodak Company

Kodak film rollsThe photography multinational did not survive the transformation to the digital world (Divulgao

Eastman Kodak Company was a multinational company specialized in professional and amateur photographic equipment. It was on the rise for much of the twentieth century, being highlighted mainly by the sale of photographic films. Its main product, however, soon became obsolete with the arrival of digital technology. But, interestingly, photographic films still seem to have not ended.

Itautec S / A

Itautec NotebookThe national company has ceased to exist 7 years ago (Disclosure)

Itautec S / A was a 100% Brazilian company, having gained notoriety for the production and sale of IT equipment, commercial automation and banking automation. With five subsidiaries around the world, the company even had the tenth largest installed base of ATMs in the world, in addition to the country's largest own IT technical assistance network.

The brand, however, was closed in 2013, with most of its participation in the areas of banking and commercial automation and provision of services transferred to the Japanese company. Hello.

SEGA

sega logoOne of the ?ex-giants? of the console world (Divulgao)

During the 1980s and 1990s SEGA was one of the leading companies in the video game console market, rivaling another giant, the Nintendo. She was responsible for creating the character Sonic, which has just won a film, but its peak was the result of its innovations in the areas of software and hardware.

The fall came only with the launch of its last console, the Dreamcast, which caused a huge loss and forced the company to restructure. With that, SEGA abandoned the manufacture of hardware and, today, is strictly dedicated to the development of games for other companies.

Napster

napster logoNapster was the great audio-sharing company before the world of streaming (Divulgao)

Even with a short life, it remained in the air only between June 1999 and July 2001 Napster was a pioneer in P2P file sharing, with a primary focus on files MP3. Its innovative character, however, was also primarily responsible for its downfall. Being the forerunner in the sharing of MP3 files, the brand was sued by several major record companies, which generated a court order to close its operations.