George Stroumboulopoulos, famous in the Canadian TV / radio world, announced a partnership with Apple Music. He will now have a series on the platform streaming musical from Ma.
Our house shows are jumping to the next level. @AppleMusic presents #HouseofStrombo
Sharing the best bands in the world with the world. pic.twitter.com/cPPWGhQsVn
– Stroumboulopoulos (@strombo) April 13, 2017
Our shows at home are leveling up. @ AppleMusic presents #HouseofStromboShare the best bands in the world with the world.
As explained by the The Globe and Mail, the Stroumboulopoulos program is called ?House of Strombo? and be one spin off of the radio program that airs on Sunday nights, entitled ?The Strombo Show?.
Officially announced by the creative director of Apple Music, Zane Lowe, during an interview with Stroumboulopoulos on Beats 1 radio, the program will introduce new artists and feature concerts and interviews recorded at Strombo's own home in Toronto (Canada). In an official note, they stated that it is "a combination of international legends with young and future artists in a variety of musical genres".
We needed a bigger distribution platform and a solid partner to present it, and Apple seemed to be the best choice.
For now, the program will have 10 episodes the first is already available on Apple Music and also on YouTube. In this, Stroumboulopoulos presents a Canadian group called The Called Red Tribe, which is being promoted in the ?Explore? section of Apple Music. Check it out below:
Ma's partnership with the famous interviewer will promote both the service as it is quite popular in Canada and the program itself. Something that makes us reflect on this partnership is the fact that the videos are being made available in full also on YouTube, the difference even from Apple Music is due to the extras.
However, the strangest thing is that, unlike all other video content exclusive to Apple Music, this program is not being published in the "Video" part of the service. Instead, all content can be accessed from the page Connect from Strombo ie any (even those who are not subscribers) can watch the videos. In addition, on the page you can also find some playlists made by Strombo himself.
We already know that Apple has brought a lot of video content to its platform streaming musical and we know it will not stop there. However, it is surprising that the content can be accessed openly by anyone. Perhaps, from there, others interested in doing the same and promoting Apple Music may emerge through the interaction on ?Connect?.