READ: Pay TV releases signal from paid channels
In the midst of a new coronavirus pandemic, artists from around the world and from diverse segments have been digitally performing through lives, contributing to social interaction and entertainment during the isolation period. In addition to pocket shows music studios have organized and encouraged the holding of virtual festivals with a fixed date and time. O TechTudo then gathered some questions and answers about what and how a live works.
What is a live? Meaning of the expression is linked to live broadcasts on the Internet Photo: Marvin Costa / TechTudo
Want to buy cell phones, TV and other discounted products? Meet Compare TechTudo
Live in Portuguese means, in the digital context, "live". In the language of the Internet, the expression started to characterize live broadcasts made through social networks. Lives are made in a simple and easy way, usually with no limits on viewing time or number of viewers. There is usually a specific space created for the broadcast and profile followers receive notifications that it is happening at that time.
With this, users connect via cell phones and computers to consume each other's content or even collaborate with each other, some platforms allow them to live together. The engagement generated between those who transmit and those who watch contributes to increasing the reach of the account, the acquisition of new followers and the loyalty of existing ones, the dissemination of products, services and ideas, in addition to bringing people together, creating a greater connection between them .
How to make a mobile live?
To make a live on your Android phone or iPhone (iOS), you need to choose which platform the live broadcast will be broadcast on. O TechTudo shows how to start a live on the main compatible applications.
YouTube allows viewing content without being logged in. However, to make a live broadcast on the app, I need to log into your account. After logging in, touch the camera icon at the top of the screen. Then, select the "Broadcast live" mode.
YouTube allows you to make a live and broadcast live video Photo: Reproduo / Emanuel Reis
Making a live broadcast on Instagram is quite simple and practical. Log into your account on the app, and tap the function to add a Story. Then drag to the last option on the left, entitled "Live".
Live on Instagram simple task Photo: Reproduo / Emanuel Reis
On Facebook, starting a live is also only possible with the connected account. In the side menu or when you first enter the app, there are a number of possible actions to perform. Touch the "Broadcast live" option.
Making a live on Facebook is an easy process Photo: Reproduo / Emanuel Reis
Twitter is one of the applications that allows live video streaming. In the same publishing space as the tutes, there is a button with the symbol of a camera. When you touch it, you will be directed to a second page, with the option "Live".
Twitter also allows live streaming in live format Photo: Reproduo / Emanuel Reis
Formerly called Musical.ly, TikTok requires a second application, Live.ly, to broadcast. When you download it, log in with the same TikTok account. Then, touch the red button with the "+" symbol at the bottom of the screen, and then "Broadcast live".
Starting a live on TikTok Photo: Reproduo / Helito Beggiora
Live streaming from Bigo Live can be done using various options, such as naming the live, choosing embellishment filters, masks and tags. When logging in with your account on the app, tap the indicated circular button, select the desired options and, finally, tap the "Live" button.
Bigo Live allows you to make personalized lives Photo: Reproduo / Marvin Costa
How to make money doing live?
Some users are able to earn money by doing live on some of the aforementioned apps. On YouTube, for example, it is possible to monetize the videos. The feature is part of the YouTube Partner Program and is only available for accounts with more than 1,000 people enrolled and 4,000 hours of viewing over the past 12 months. The money comes from video advertisements, product sales and subscriber views. Game streaming channels are a way to make money doing live.
Other types of lives are linked to paid advertising. Profiles of digital influencers or celebrities, due to the reach and engagement of their followers, have the potential for brand disclosure. Social networks already have options for business, such as Instagram for Business and Facebook Business, providing self-management of virtual work and making it clear to the follower that certain content is sponsored.
Instagram and other online platforms have guidelines for making lives Photo: Melissa Cruz / TechTudo
Social networks have subscription terms that the user must read when creating their account. However, this obligation is not followed, which leaves many people unaware and with the possibility of being banned or temporarily suspended from applications due to behaviors that they exhibit, including in lives.
In general, prohibited in lives: drug use; transmission of content that may cause damage to third parties; disclosure of competing platforms or copyrighted content; content of harassment, nudity, excessive profanity and rudeness; political propaganda; reproduction of TV or similar contents; apology for sexual, criminal, suicidal or political content in general; use of firearms; harmful attitudes to child safety; and disclosure of private information.
How to make a live broadcast on Facebook via mobile