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“Today at Apple”: company plans a new educational experience for its 495 stores worldwide

Apple today announced plans for new educational sessions that will take place in all of its 495 stores starting in May.

Entitled ?Today at Apple? (?Today at Apple?), sessions hands-on they will cover various topics, from photos, video and music to coding, art and design, and will be led by trained Ma employees; in selected cities, international artists, photographers and musicians will also participate in the sessions (Perspectives and Performances) teaching from basic to professional levels.

At the heart of every Apple store is the desire to educate and inspire the communities we serve. ?Today at Apple? is one of the ways that we are evolving our experience to better serve local customers and businesses. We are creating a modern place where everyone is welcome in a space where the best of Apple is put in place so that everyone can connect with each other, discover a new passion, or take their skill to another level. We think it will be a fun and enlightening experience for everyone who comes together.

Angela Ahrendts, senior vice president of retail at Apple.

There is for everyone, even: taking only one area as an example (photography), users will be able to participate in very basic sessions (How To) for all ages who will teach you how to take photos, organize images, edit

More advanced users can join Photo Walks, experimental sessions that leave the store to immerse themselves in techniques, including light and shade, portraits and storytelling.

There is also the Photo Lab, in which renowned photographers cover topics like capturing candids, build a brand on social media or simply share your perspective.

Teachers can meet at Teacher Tuesday (as the name says, Tuesdays) to learn new ways to incorporate technology into the classroom; aspirants in the development field can also learn to code in Swift; families can join sessions Kids Hour over the weekend, ranging from making music to coding with robots.

Small business owners can get directly involved with local / global entrepreneurs in the new program Business Circuits; many sessions will be taught by new Creative Pros, which is equivalent to Genius (s that in the field of the arts) each Creative Pro He is an expert in one or more areas of the arts and is trained to pass on his knowledge to Apple users.

To fit the new program, all stores will receive a range of accessories (monitors, screens, seats, etc.) created by the Apple design team specifically for ?Today at Apple?.

The events and workshops at Apple stores were really in need of a makeover. Very cool the Apple initiative! ?