O musical.ly , a highly successful music app, soon to have a new strong partner: the Apple Music.
If you don't know what musical.ly is, I explain: it is a social network that allows users to record short videos from a short piece of music, like a video clip, and share them.
Until then, the music used by the app was provided by the British company 7digital; but, citing sources familiar with the company's plans, the Recode reported that Apple Music will take that post starting today (28/4), probably.
The partnership will benefit both sides: with music licensed by Apple Music, the app will increase the number of countries available from 30 to 120. As for Ma, the benefit will be an entire application advertising your music service. streaming musical. In addition, service subscribers will also benefit, as they will be able to enjoy the entire music to record their video clips.
Musical.ly, created by a Chinese company, is three years old and was a tremendous success last year, especially among the youngest in the United States. It has more than 100 million users and has been worth between $ 100 and $ 500 million. In addition, the company also launched a live video application, live.ly.
For now, the information is only speculative, however, if in fact it materializes, even today there may be confirmation from at least one of the companies involved (or both). When that happens, we will update this article.
Update by Rafael Fischmann · 04/28/2017 s 17:24
Apple just confirmed the partnership via Twitter:
?? Did you know ?? Weve teamed up with @musicallyapp to bring you full versions of your favorite songs without having to leave the app! pic.twitter.com/3eC21V6cme
– Apple Music (@AppleMusic) April 28, 2017
Did you know? We teamed up with @musicallyapp to bring you full versions of your favorite songs without leaving the app!