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Smartphones record biggest break ever due to COVID-19

The effects of the economy are already beginning to feel due to the coronavirus pandemic, and especially in the search for smartphones. An investigation by Strategy Analytic showed a sharp drop in the global smartphone distribution, registering a 38% drop in February, compared to the same period in 2019. In numbers, last year 99.2 million units arrived in stores in February, while in the same period of 2020 the number dropped to 61.8 million. Still in relation to February, there was a drop of 39% compared to the month of January 2020.

the biggest drop ever in the smartphone market, says a specialist in market studies. According to Linda Sui, director of Strategy Analytics, the demand for smartphones collapsed in Asia last month due to the Covid-19 pandemic, which dragged the distribution around the world. Another reflection of the crisis is the inability of some Asian factories to produce smartphones, as well as the closing of stores selling to the public.

smartphone distribution table in February

The company points out that the stagnation of demand and supply in China has slipped, dragging across Asia, leading to a slowdown in the rest of the world. It is a period that the smartphone industry will want to forget, says Neil Mawston, executive director of the specialist.

The forecasts for March are not very encouraging, even if China is starting to show signs of recovery. The researchers say that the distribution of smartphones will remain weak during the month, in this case due to the growth of the coronavirus pandemic in Europe and the United States, which force people to stay at home and stores to close to the public.

It is suggested that for the industry to recover, new strategies should be applied in the coming weeks, including online sales promotions, with generous discounts and bundles with attractive products such as smartwatches. Samsung maintains its leadership position, both in distribution and in sales, in the March chart. Follow Apple, Xiaomi, Huawei, Oppo and Vivo, both in terms of distribution and sales volume.