During the disclosure of Apple's figures for the second quarter of 2017, Tim Cook suggested that there are a ?break? in the sale of iPhones and that this would be due, in large part, to the increasingly frequent rumors about upcoming iPhones.
The comment from the CEO of Apple is quite pertinent, especially if we consider the back and forth of rumors about the ?iPhone 8? (and / or ?7s / 7s Plus?), which appeared long before even the iPhones 7/7 Plus are released.
However, according to the Consumer Intelligence Research Partners (CIRP) (PDF), there are other reasons why Ma?s devices have experienced this ?pause? in US sales: ?Many factors contribute to this, including extending the exchange cycle, decreasing the number of first-time buyers and the increased loyalty to Android. ?
What is peculiar about the numbers is that, even though iPhones had a 1% drop in sales, the company's income continued to increase. According to her, this was mainly due to the increase in the average selling price. CIRP data contributed to this information, showing that the largest and most expensive handsets have grown in sales.
Sales in the USA reached 136 million units (as of March 31, 2017), compared to the 132 million units sold until the same period in 2016.
Within the installed base, the new iPhones 7/7 Plus have 36 million units, or 26% of the total. The 2015 models (the iPhones 6s / 6s Plus) had 45 million, or 34%, and the devices from two years ago (the iPhones 6/6 Plus) comprise 45 million units, or 33% of the total installed base.
That is, with 50 million units sold, the Plus models (6 Plus, 6s Plus and 7 Plus) represented 37% of the installed base on March 31, 2017, against 27% on March 31, 2016.
Despite this, the numbers refer to the USA; in China, for example, Apple suffered a lot with a 15% drop in sales of iPhones. Still, the numbers are still very good.