Much has been discussed in recent days about the ?postponement? of the iPhone 5. Now, the product doesn't even exist yet, how could it have been postponed? In theory, Apple may choose never to launch it, and although it has introduced new models of its smartphone annually, it has every right to break this ?tradition? – something that would be even beneficial for her, commercially speaking.
Ultimately, although the news about the iPhone 5 took some by surprise, it even makes a lot of sense. Now, why would Apple release a CDMA version of the iPhone 4, knowing that it would have to be replaced and / or would lag behind 4-5 months later? Worse still: why does Apple keep promising the arrival of the white version of the iPhone 4, if it would be updated soon after? Another aspect to consider: June is still too early for an iPhone 5 to come with LTE (4G) technology support, but a launch at the end of the year or beginning of 2012 makes this much more plausible.
It is not surprising that WWDC 2011 will focus on software not only on iOS, but also on Mac OS X. This is what weighs most on Apple today, in the opinion of developer Marco Arment, creator of the super popular application Instapaper.
In recent years it has been increasingly rare to see major events with keynotes by Steve Jobs & co. bring Mac ads, except when they bring drastic changes to the exterior design or other significant news, such as a revolution in processors, batteries and the like. This is because it is not an event to simply update a product we know with a better CPU, more modern graphics card and extra RAM / hard disk. The Apple website is popular enough to do so, and the media / blogosphere does the rest.
As we all know, iPods are also slowly losing market share with the exception of the iPod touch, which is nothing more than an iPhone without the phone part. Even though Apple still brings revolutions in this area, as was the case with the sixth generation iPod nano in 2010, they are certainly no longer the most awaited and desired products by consumers. That's why a lot of people bet that Apple may be planning to use this traditional big September event to bring news to the iPhone and iPad as well.
Note that even in the recent bombings of recent iPhones and iPads, Apple has devoted most of its time in its keynotes to talking about software from the operating system itself to the apps that compose it and apps sold separately through the App Store. They are the ones who make the big difference of the company today, and they who have the capacity, over time, to add new functions and add value to existing hardware.
In its decades of life Apple has learned a lot and has improved profoundly in the development of new products, so we can almost say that its current line of hardware is close to what can be called "perfection". Nothing eternal, of course, but we have reached a point where it is difficult to bring so much revolution to physical products at least at an annual pace, as everyone expects.
Not for all that Apple left or ceased to be a company focused on hardware. It was only the weight she gave to her software that was responsible for selling the hardware that changed a lot. And that's great for all of us.
(via Apple 2.0)