In accordance with the beautiful figures presented in the second fiscal quarter of 2017, the Strategy Analytics (financial analysis company) said yesterday that the Apple now the largest manufacturer of garments in the world, exceeding the Fitbit.
The analysis made by the company comprises global sales of wearables, as well as the participation of its manufacturers in the market, comparing this first quarter of 2017 with the first of 2016.
According to the table, Ma's clock sold about 2.2 million units in the first quarter of last year; in the same period this year, 3.5 million units were sold. As we can see, sales of wearables Fitbit's prices drop dramatically, from 4.5 million units in the first quarter of 2016 to ?just? 2.9 million. This left the company even behind Xiaomi (which also had a drop in sales)!
Sales, of course, ended up influencing the market share of wearables each manufacturer. Apple, which held 12.1% in the same period last year, has grown and now holds 15.9%. J Xiaomi and Fitbit lost a lot of market; the Chinese dropped from 20.9% to 15.5%, while the American dropped from 24.7% to 13.2%.
On these changes, Strategy Analytics director Cliff Raskind commented:
Fitbit sold 2.9 million wearables worldwide in the first quarter of 2017, falling 36% from 4.5 million in the first quarter of 2016. Fitbit lost its leadership of wearables for Apple due to the slowdown in demand for fitness bracelets and the increase in smartwatches in the market. Fitbit's sales, revenues, prices and profits are decreasing and the company will have to fight hard this year to recover.
As we have always seen in Apple's tax reports, it (yet?) Does not disclose the exact Apple Watch sales figures; the company simply places them in the "Other" category, which includes Apple TV, AirPods, Beats products and more. Therefore, the figures released by analysis companies are only estimates. Still, Apple's "Others" division showed an impressive number in addition to Tim Cook saying that sales of Ma watches have more than doubled in the period.