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iPlace is no longer an Apple Authorized Service Center

In recent years, the Herval Group has built the largest Apple reseller network in Brazil with its brand iPlace. There are numerous Apple Premium Resellers spread across the country, in addition to smaller stores iPlace Mobile created from the acquisition of the MyStore network in late 2015.

Several of these iPlace APRs have areas usually in the back portion designated technical assistance operation or, as Apple prefers to call it, Authorized Service Center (Apple Authorized Service Provider, or AASP).

We do not know exactly when, but all iPlace technical assistance operations have been closed or, at least, temporarily suspended. The information was confirmed to the MacMagazine by Apple Brazil and also appears on the iPlace website itself:

IPlace technical assistance pageNotice on the iPlace website

Anyone who searches for Authorized Service Centers on the Apple Brazil website will also not find the iPlace listed anywhere.

In contact with iPlace's press office, the MacMagazine obtained the following statement:

IPlace with Apple is reevaluating some technical assistance points due to the expansion of new stores.

it is a rather vague phrase, and it does not make it clear if there was any problem that forced Apple Brazil to discredit iPlace as AASP or if it was really a commercial / strategic decision taken by the Herval Group itself. We have not yet been able to say whether this situation is temporary or definitive.

At the end of last year, iPlace opened new stores in So Paulo and Salvador. Today, in total, 109 branches spread across 22 Brazilian states.

tip from Elisandro Oliveira