Things are not looking good for Apple's cloud service. In a recent survey conducted by J.D. Power, the iCloud bittered the fifth and last place in the ranking of consumer satisfaction when placed in front of its competitors in the industry.
The survey took into account nine factors, listed below in order of importance: price of service, storage capacity, ease of use, variety of features offered, reliability, download / upload speed of files, functionality on different devices, security and consistency across operating systems. The result is given in a score that can vary between 0 and 1,000.
And who did better in this whole story was the Box, which received high marks in all aspects, especially in terms of price, capacity, resources, speed and safety. He got 879 points in the final ranking, followed by OneDrive, from Microsoft (872 points), and at Cloud Drive, from Amazon (870).
Fourth, the Dropbox won 858 points and, in a depressing last place among the services surveyed, our good old iCloud, from Apple, got a mere 846 points. Considering that the average satisfaction of the segment in general was around 860, these last two were below the level considered average by consumers.
To make matters worse for Apple, each of the services received a rating from JD Power: the Box was labeled "among the best", OneDrive and Cloud Drive were "better than most", Dropbox was considered "on average" and iCloud received the dishonorable seal of "the rest". Hard, huh?
At least Ma can use the survey to improve her service, not least because the guys provided a lot of interesting information. For example, in the survey universe, 39% of consumers indicated having plans with 50GB of storage; 32% have 1TB and another 17% have unlimited plans associated with a specific type of file (think about Google Photos).
Speaking of the devices where these services are most accessed, iPhones (56%) and iPads (40%) were the second and third placed, respectively, in terms of the highest volume of use, second only to laptops and desktop computers (69 %). The reasons cited by consumers as most determining when choosing their cloud service were ease of use (46%), price (41%) and brand reputation (38%).
Open the eye, Apple
(via Apple World Today)