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NVIDIA CEO points out problem with Android tablets: it's not the hardware, it's the way to sell them

Jen-Hsun Huang, CEO of NVIDIA, has everything to be with a bit of an elbow pain: after his GPUs lost their turn on MacBooks because of changes with Intel, now in the tablet market that his company is under fire thick. Gadgets equipped with Tegra 2 chips, running Android 3.0 Honeycomb, have performed much less than expected, being overwhelmed by sales of iPads 2, except that the problem would not necessarily be inferior software or hardware.

Jen-Hsun Huang, CEO of NVIDIA

?A problem with sales outlets,? said Huang CNET News. ?An expertise problem with retail. a marketing problem for consumers. a price problem. It is a problem of content richness in software. Not only is Apple better at presenting its product to consumers through dedicated sales people, but it is also able to capture more margins than competitors who need to share with retail partners. ?

In other words, whoever wants to find out the reason for the warm sales of tablets with Honeycomb should look not at the hardware nor at the software (although, in terms of apps, there is not much to look at, but rather at the tortuous paths that gadgets need to take to reach consumers' hands.

Well, if it?s a consolation for Huang, at least Intel is worse than NVIDIA in the tablet market: while it sells little, Chipzilla it sells almost nothing. It must have a lot of Schadenfreude a, to brighten his day.

(via 9 to 5 Mac)