As expected, Intel revealed during Computex 2011 its plans to operate the mobile and mobile devices market for the next 12 months, surprising the public with offers of processors that can take ARM and its partners out of the limelight at least in theory. Your new Atom lines (codenames Medfield andCedar Trail) bring chips for netbooks and tablets that offer the energy efficiency necessary for these devices to reach Apple's current battery life standards, in addition to other features.
Intel worked in its labs with a series of tablet models weighing less than 680 grams and less than a centimeter in thickness, running Android 3.0 and MeeGo. The results are fantastic with the new Atom chips Medfield, they were approximately 10 hours on and reached weeks of standby, something that only Apple has successfully accomplished using chips from ARM. The overall performance of these devices has yet to pass the scrutiny of critics, but compared to the current generation of Atom chips, things have changed a lot.
For netbooks, processors Cedar Trail will bring several optimizations to provide higher performance, quick reboot and connectivity always-on with the internet. Not much is known about them yet, but apparently they were built to equip the "Chromebooks", laptops that Google intends to put up for sale in the next few days running its new desktop operating system, Chrome OS. However, manufacturers have promised models with Windows and MeeGo based on the new technology, which will reach the market by the end of the year.
All of Intel's care for netbooks and the Atom platform as a whole aims to match ARM's role in selling affordable processor designs for handsets, but things didn't stop there. THE Chipzilla also proposed a new standard of conventional laptops known as "Ultrabook", which basically represents the evolution of ultralights that compete with the MacBook Air among them, incidentally, are the new products from ASUS that we discussed yesterday.
An interesting detail of Ultrabooks is that they are based only on the Sandy Bridge architecture, that is, Apple will be able to use its processors as the basis for a future update aimed at its own ultraportables. For the future, Intel wants these notebooks to use only cutting edge technologies, among them are its 22 nanometer Ivy Bridge chips with transistors tri-gate, Thunderbolt and USB 3.0, so that its users enjoy the full power of a desktop system with the best accessories on the market.
Intel's plans are ambitious, but if they are successful, they can make the market forget for a time the possibilities of a total of PC manufacturers (including Apple) on the ARM side. It is also worth remembering that the manufacturing processes of the two companies are currently equivalent to 32 nanometers, but the Chipzilla promises to reach 22 nanometers in 2012 (against 28, according to ARM forecasts) and 14 nanometers in 2013, that is, the competition will have to work hard if it wants to reach the pace of evolution of its factories.