Looks dj vu, but almost that.
Tim Cook was interviewed on video by the reporter Emily Chang, from Bloomberg, right after the opening keynote of the Worldwide Developers Conference (WWDC) 2017 and talked about HomePod, the help that Apple gives in cases of terrorism and more. A week later, another excerpt from the same interview was released, in which the Apple CEO for the first time confirmed that the company is working on an autonomous car system.
But that same day, also in San Jose (California, USA), Cook chatted with the magazine's editor Bloomberg Businessweek, Megan Murphy and that took him to the cover of the issue that will come out on June 19th.
In case you do not want to read the entire interview (or by chance you do not understand English), which in fact will only be in full even when the printed magazine comes out, here are some highlights below.
The base of Apple
In essence, these principles that Steve (Jobs) learned for many years are the foundation of Apple. This does not mean that the company has not changed. She will change. It come in different product segments. She will learn and adjust. Many things have changed in the company, even in the past six to seven years.
Siri on HomePod
To put it in perspective, Siri currently receives requests for 375 million devices. I think the biggest, by far, in any type of assistant. Some of these requests are made at home. () So, what is missing from the equation? The combination of quality audio and instinct.
If you remember when the iPod was released, many said, "Why would anyone pay $ 399 for an MP3 player?" () We are aiming for something that people will be amazed at. He will surprise you.
I think something deep. I'm so excited about this that I want to go out and scream. The first step in making it a popular type of experiment is to put it on the operating system. We are embedding this in iOS 11, opening it up to developers and unleashing the creativity of millions of people. We can't even predict what will come out of.
Apple in Business
In the past, almost all applications were written on Windows. So, the Mac gradually lost position in the corporate world. But today a different world. For many companies, iOS is their preferred mobile operating system. IOS is a fantastic platform for the ease with which you can write apps that are just great at helping you run your business efficiently or connect with consumers. We see many, many corporations writing apps now. Well, what do they use to write apps? They use the Mac. The Mac is the development platform for iOS.
Concern for the United States
I feel a responsibility as the CEO of a major company to create jobs in the USA. So I can have a slightly different view than some of my colleagues. But I think this is an obligation that we have.
Relationship with Donald Trump
At the end of the day, I'm not a person who will turn around and say, "If you don't do what I want, I'll go out." I'm not on a council, so I don't have that kind of decision. But I love America very much. I want America to be well. America is more important than political crap, in my view.
Apple and innovation
We invest in the long term. We do not feel an impatience to be the first. Not how we work. Our motto is to be the best and give the user something that really makes a difference in their life.
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Anyone interested, the full interview is here.
via Business Insider