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Studios are considering offering movies for rent as early as two weeks after their debut – and the iTunes Store can be an almost perfect solution

As a cinematographer, I say that one of the worst parts of the inexhaustible yearning to see the most well-received films of the season as soon as they are launched to face the infamous cinemas: the long lines and, mainly, the rude people who speak and speak. they can't stop using their blessed cell phones during the session, they are elements that take me completely out of serious and hinder the experience absurdly.

I am not saying, of course, that the act of watching a movie on your home TV is comparable to watching it in a movie theater; still, if some good soul in the world took the initiative to start convincing the stadiums to make a domestic release of the films closest to the premieres in theaters, it would be a beautiful halfway (the other would be to get a lot of money to assemble a beautiful home theater, but stick to one problem at a time).

Search on Apple TV

Well, if this news from Bloomberg has some support in reality, the Apple it may turn out to be this good soul. According to the publication, big names in Hollywood such as Warner Bros., Universal Studios and 20th Century Fox are already beginning to mature the idea of ??releasing their films domestically in a small window of time, from two weeks (Currently, the minimum period between the theatrical release and the 90-day household) and Apple, through the iTunes Store, often enter the conversation as the possible ideal partner in this endeavor.

Ideal in the sense that the extremely closed format of iTunes would be a good deterrent to illegal copying / distribution of films (although nothing can still prevent the pirate from positioning a camera in front of the screen and recording everything). If the idea were to become a reality, the price for renting productions still on the cinema circuit would be high: the stadiums, it is said, would be considering charging between $ 25 and $ 50 for rent after all, although this difference has narrowed in recent years, the bulk of a film's profit still comes from its box office in theaters and, otherwise, such a move could represent a loss for producers.

We still don't know when, however or even if , such an idea will someday see the glorious light of reality. If it happens, I see at least two elements profoundly benefiting: us, viewers, and Apple itself, which will have a product with a distinctive and incomparable differential in our hands. In this case, I put my hand on fire that Apple TV sales would take off for good.

(via Apple World Today)