The new Nokia 5310, relaunched this morning by HMD Global: retro
One of the main brands of cell phone world to be back in Brazil soon: the Nokia. Licensed by the Finnish manufacturer HMD Global, the brand should soon return to Pas, Florian Seiche, HMD's executive chairman, announced Thursday morning. In a broadcast on YouTube in which he released the company's new phones, he said that "Nokia phones will soon arrive at a store in Brazil".
There is still no exact information on when the brand will debut here, nor which models will be launched in the Brazilian market and, with the advancement of the coronavirus, it is quite possible that the initial plans of the Finnish may be postponed. Initially, the forecast was that the devices would be launched in the second quarter of 2020. They will reach the market with the help of Multilaser, which issued a note on Thursday saying it was the official partner of HMD in the country. "They trust our knowledge of the market and well-established commercial relationships to bring Nokia cell phone experiences to Brazil," says the statement.
Created by former Nokia employees, HMD Global who has been using the Nokia brand for mobile phones since 2016. Before that, the brand was with Microsoft, which acquired the Nokia mobile division in 2014 and incorporated it into its main highlight at the time, the Lumia line. The company has no other relationship with the traditional Finnish company, which today is dedicated to manufacturing infrastructure for telecommunications. Since 2016, HMD has been launching devices on the global market that use the Android operating system, as well as retro editions of Nokia's iconic designs including the "snake game phone" (Nokia 3310) and the "flip phone" immortalized by the film Matrix, 1999 (Nokia 8110).
This Thursday, 19, in addition to confirming the company's arrival in Brazil, HMD also announced that it will re-launch the Nokia 5310, a device known for its XpressMusic identity that had reproduction buttons on the sides and a system for listening to music. Outside, the device will hit the market for about $ 49.
Originally released in 2007, the device also features a 3.5mm battery connector, built-in FM radio and can function as an MP3 player if the memory is supplemented with a memory card – the redesigned model supports up to 32GB of extra space.
The screen is 2.4 inches and the QVGA display, with a resolution of 320 x 240 pixels. The physical keyboard and the cell phone works with the Nokia Series 30+ operating system, unlike some other re-released models, which operate with the KaiOS platform.
For HDM Global, which is producing the remake, the device can attract people interested in a digital detox, due to the large use of smartphones in everyday life. The cell phone, with red accents, will be available in white and black versions and should reach the market this month.
* intern, supervised by editor Bruno Capelas