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Disclosure with celebrities on Instagram yields fine millionaire company | Social networks

The detox tea brand Teami agreed to pay a fine of $ 1 million, about R $ 4.72 million, according to the current quote of the American currency, after using influencers to advertise their products on Instagram. The accusations are that the famous people made misleading health claims, such as a promise of weight loss and improved blood circulation, in addition to not warning that they were being paid for advertising. Among the celebrities who promoted the products are rapper Cardi B and actress Alexa PenaVega.

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The complaint was made by the Federal Trade Commission (FTC), an American agency that defends the consumer and an agreement was revealed this week by the Business Insider website, although the majority of publications are from 2017 and 2018. It is worth remembering that the social network does not allow this kind of disclosure.

Cardi B was one of the famous to promote the brand Photo: Reproduo / Federal Trade CommissionCardi B was one of the famous to promote the brand Photo: Reproduo / Federal Trade Commission

Cardi B was one of the famous to promote the brand Photo: Reproduo / Federal Trade Commission

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The Federal Trade Commission (FTC), an American agency that protects consumers, argues that Teami made "unsubstantiated claims" in stating that its teas would have several benefits. The brand tried to promote its detox tea and other wellness products through popular people on Instagram. So, influencers published these supposedly misleading statements in the caption of their photos where they are generally making use of some of the products.

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As part of the complaint, the FTC sent a warning sign to ten celebrities who participated in these inappropriate disclosures. According to Instagram policy, sponsored content and other advertisements must be shown clearly and objectively. In some cases, these publications had "inappropriate" language, according to the FTC, and contained information hidden in the "more" tab, which cuts the captions on Instagram when they are too long.

Among the stars they received from Teami to publicize their products are singers Jordin Sparks and Cardi B, model Britanny Renner and influencers like Katlyn Celeste and Katya Elise Henry. Actresses Adrienne Houghton, from "Cheetah Girls", and Molly Hopkins, from "It Happened in Paris". The celebrities did not make it clear that the content was sponsored and, now, they must answer FTC with a way of making it clear in future posts that they are promoting some brand.