The novelty that has left many hair users standing has to do with machine learning technology: according to Evernote, as of January 23, a limited number of its employees will be able to check notes and contents saved by customers of the service to monitor the artificial intelligence incorporated by the company and check if everything is working properly.
Evernote says that machine learning technology will make the app smarter and bring a personalized experience to each user, and that monitoring by real people is necessary to make everything happen. Either way, users can, if they wish, choose to stay out of the machine learning experience: just go to the service settings and deselect the option ?Improved Experience? ("Improved Experience") so there will be no machines or humans reading your notes to improve the use of the application.
One could argue that Evernote is simply making clear, in an act of honesty, a practice that is common to basically all companies that keep a portion of our personal data and records after all, it would be quite naive to believe that Apple or Google, for example , do not access our information when convenient or necessary (and, mind you, I?m not saying here that this would be something acceptable, but merely stating that something happens, whether or not).
The fact that the negative reactions to the new policy were so resounding that Evernote CEO Chris O?Neill had to come to the public to clarify the situation. The executive stated that, in case the user chooses to participate in the ?improved experience? through machine learning technology, all employees will see are excerpts of notes and content, without specifying the author, to monitor the operation of the technology. . If any of these notes have personal information, it will be automatically filtered and hidden.
In the "unavoidable" cases of violations of the term of service, O'Neill reported that they are rare and generally only apply to requests from government agencies, problem solving requested by the users themselves and the like. In this case, the user really cannot choose to prevent the company from accessing his notes, but the CEO says that the number of employees able to access this content is extremely limited and restricted to a team chosen by him (if that brings any peace) spirit).
After the faranic polemic involving the new pricing policy that limited synchronization to just two devices on the free account (and consequently caused a massive stampede of the service), yet another controversy is not exactly what Evernote is currently needing for its image . The question remains, however, and the proposal for reflection, whether the company's new policy is really (and abnormally) intrusive or the guys simply paid for its clarity.
Update · 12/16/2016 at 3:46 pm
(via 9to5Mac, MacRumors)